Fifty years ago, Jerry Lohr embarked on a career change. What followed would reshape the landscape of the California wine industry and create one of the country’s most popular wine brands. J. Lohr focus is on achieving the best possible flavors in their wines begins with careful stewardship of the land. They take this tenet to heart in the management of their 3,700 acres of estate vineyards, located predominantly along California’s acclaimed Central Coast. The dedication to sustainability and the environment traces its roots to founder Jerry Lohr’s seven decades of farming experience. Today, Jerry’s vision of sustainability is embraced by a passionate second generation of the Lohr family who is dedicated to honoring and extending this important aspect of the winery’s legacy.